NRMA Holiday Parks and Australian Tourist Park Management (ATPM) have announced the re-branding of ATPM’s Murramarang Beachfront Nature Resort.
The resort will remain in ATPM ownership but re-branded as NRMA Murramarang Beachfront Nature Resort from 1 March 2014.
ATPM purchased the resort in December 2010 and immediately began work to rebuild the property as a nature-based, fully inclusive family resort. It became part of the ATPM- owned Escape2 Holiday Parks.
NRMA Chief Executive Officer Tony Stuart said the resort was a perfect fit for NRMA Holiday Parks.
“Our strategy is to find holiday parks along the coastline that will provide complete family holiday experiences that exceed our members’ expectations,” he said.
“We believe Murramarang is a unique destination where members and guests will stay and build precious memories in a natural setting. It is a great addition to the four parks already in the NRMA group.”
“The location and views are unsurpassed. Some of the cabins sit right on the beachfront, where guests can watch kangaroos on the beach, dolphins surfing the waves or whales on their annual migration,” Mr Stuart said.Mr Stuart said the resort is located on a pristine section of absolute ocean frontage and surrounded by national park, just 18 kilometres from Batemans Bay on the NSW South Coast. “We have a large membership base just a few hours away in Canberra and Sydney,” he said. Accommodation is available for all tastes and budgets from luxury ocean spa villas with spectacular views of Mill Beach, to standard cabins and powered and unpowered camping sites.
“The facilities are excellent and include a licensed bistro, a poolside bar and grill, resort pool, a kids club and playground.”
The resort is also close to a variety of attractions including many natural wonders.
ATPM Chief Executive Officer John Tilton said he is excited to strengthen the relationship with NRMA, after previously winning the contract to manage the four NRMA Holiday Parks. “ATPM and NRMA have built a strong working relationship over the past year,” he said. “We hold similar values and complement each other perfectly. We are both passionate about bringing visitors to the local communities in which we live and work and providing exceptional holiday experiences for them.”
Mr Tilton said NRMA Murramarang Beachfront Nature Resort would continue to be owned and managed by ATPM, but would be re-branded from Escape2 to NRMA.
“We are proud that our resort has captured the eye of NRMA and look forward to our continued working relationship.”